Getting started
How to use AI in business: five practical uses for small teams
Five concrete uses of AI across customer replies, enquiries, documents, marketing and internal knowledge, with a practical way to choose and assess a first task.
The practical guide
Practical guides to using AI in a small or medium business. Start with a question, explore a task or work out what you need.
Understand the options and choose the right kind of help.
Getting started
Five concrete uses of AI across customer replies, enquiries, documents, marketing and internal knowledge, with a practical way to choose and assess a first task.
Tools and decisions
A use-case selection guide to ChatGPT, Microsoft 365 Copilot, Gemini in Google Workspace, AI by Zapier and Canva, with clear tradeoffs and a practical comparison method.
Tools and decisions
A practical hiring guide covering when to seek outside help, measurable deliverables, supplier questions, operating costs and an adaptable project brief.
Explore support, phone calls and the path from enquiry to customer.
Customer service
A practical guide to choosing a written-support workflow, preparing its knowledge, designing human handoff and measuring whether customers get useful help.
Calls and bookings
How to evaluate AI call answering, from accurate messages and human transfers to verified bookings, practical testing and complete service costs.
Sales and marketing
A practical approach to attracting prospects, helping them enquire, qualifying by explicit criteria and measuring useful sales conversations.
Think through documents, budgets and getting your team ready.
Finance operations
A practical route from supplier documents to reviewed accounting records, covering field specifications, duplicate checks, approval controls and a worked capacity calculation.
Planning and cost
Verified supplier price examples, setup and recurring budget categories, and a transparent hypothetical payback model with downside scenarios.
Team training
A task-first employee-training programme with role-specific exercises, a reusable prompt worksheet, a practical workshop agenda and follow-up measures.
Your business, your question
Tell us what you would like to put into practice.