Improven

Terms of Service

Last updated 1 June 2026

Agreement to Our Legal Terms

We are Evoogen Ltd (“Company”, “we”, “us”, or “our”), a company registered in the United Kingdom at 5 Brayford Square, London, E1 0SG, United Kingdom.

We operate the mobile application Improven (the “App”), as well as any other related products and services that refer or link to these legal terms (the “Legal Terms”) (collectively, the “Services”).

You can contact us by email at support@evoogen.com or by mail to 5 Brayford Square, London, E1 0SG, United Kingdom.

These Legal Terms constitute a legally binding agreement made between you, whether personally or on behalf of an entity (“you”), and Evoogen Ltd, concerning your access to and use of the Services. You agree that by accessing the Services, you have read, understood, and agreed to be bound by all of these Legal Terms. IF YOU DO NOT AGREE WITH ALL OF THESE LEGAL TERMS, THEN YOU ARE EXPRESSLY PROHIBITED FROM USING THE SERVICES AND YOU MUST DISCONTINUE USE IMMEDIATELY.

We will provide you with prior notice of any scheduled changes to the Services you are using. The modified Legal Terms will become effective upon posting or notifying you by support@evoogen.com. By continuing to use the Services after the effective date of any changes, you agree to be bound by the modified terms.

The Services are intended for adults aged 18 and over. By creating an account or continuing to use the Services, you confirm that you are at least 18 years old. If we learn that a user is under 18, we will close the account, consistent with our Privacy Policy.

Important — Health, Wellbeing & Crisis Disclaimer

Improven is a self-help and wellbeing coaching app. It is not a medical, psychological, psychiatric, psychotherapeutic, or other healthcare service, and it does not provide medical advice, diagnosis, or treatment. Our AI coaches are not doctors, therapists, or licensed professionals; they do not diagnose, treat, or cure any condition, and nothing in the Services is a substitute for professional medical or mental-health care.

The Services are not designed or intended for use in a crisis or emergency. If you are in crisis, or are having thoughts of self-harm or suicide, please contact emergency services or a crisis line immediately. In the United Kingdom you can call 999, or contact Samaritans free at any time on 116 123. If you are elsewhere, contact your local emergency number or a qualified professional.

Always seek the advice of a qualified health provider with any questions you have about a medical or mental-health condition. Any guidance or suggestions provided by our AI coaches are general in nature, and you rely on and act upon them entirely at your own risk.

1. Our Services

The information provided when using the Services is not intended for distribution to or use by any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject us to any registration requirement within such jurisdiction or country. Accordingly, those persons who choose to access the Services from other locations do so on their own initiative and are solely responsible for compliance with local laws, if and to the extent local laws are applicable.

The Services are general wellbeing and self-improvement tools. They are not a medical service and are not designed to store or process formal health records, clinical data, or a clinical diagnosis, and you should not use the Services to submit that kind of regulated medical information. This does not mean you cannot talk about how you feel — sharing your mood, emotions, and personal reflections with your AI coach is a normal part of using the App, and we process that information, which may reveal your emotional or mental wellbeing, on the basis of your explicit consent, as described in our Privacy Policy. If your intended use would require the Services to meet specific medical, clinical, or other regulated standards, the Services are not suitable for that purpose and you should not rely on them for it.

2. Intellectual Property Rights

Our intellectual property

We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, functionality, software, website designs, audio, video, text, photographs, and graphics in the Services (collectively, the “Content”), as well as the trademarks, service marks, and logos contained therein (the “Marks”).

Our Content and Marks are protected by copyright and trademark laws (and various other intellectual property rights and unfair competition laws) and treaties around the world.

The Content and Marks are provided in or through the Services “AS IS” for your personal, non-commercial use only.

Your use of our Services

Subject to your compliance with these Legal Terms, including the “Prohibited Activities” section below, we grant you a non-exclusive, non-transferable, revocable licence to access the Services and download or print a copy of any portion of the Content to which you have properly gained access, solely for your personal, non-commercial use.

Except as set out in this section or elsewhere in our Legal Terms, no part of the Services and no Content or Marks may be copied, reproduced, aggregated, republished, uploaded, posted, publicly displayed, encoded, translated, transmitted, distributed, sold, licensed, or otherwise exploited for any commercial purpose whatsoever, without our express prior written permission.

If you wish to make any use of the Services, Content, or Marks other than as set out in this section, please address your request to: support@evoogen.com.

We reserve all rights not expressly granted to you in and to the Services, Content, and Marks. Any breach of these Intellectual Property Rights will constitute a material breach of our Legal Terms and your right to use our Services will terminate immediately.

Your submissions

From time to time you may send us questions, comments, suggestions, ideas, feedback, or other information about the Services (“Submissions”). You keep any rights you have in your Submissions. By sending us a Submission, you grant us a non-exclusive, royalty-free, worldwide licence to use and act on that feedback to operate and improve the Services, without any obligation to compensate you. We will handle any personal information contained in a Submission in accordance with our Privacy Policy.

3. User Representations

By using the Services, you represent and warrant that:

If you provide any information that is untrue, inaccurate, not current, or incomplete, we have the right to suspend or terminate your account and refuse any and all current or future use of the Services.

4. User Registration

You may be required to register to use the Services. You agree to keep your password confidential and will be responsible for all use of your account and password. We reserve the right to remove, reclaim, or change a username you select if we determine, in our sole discretion, that such username is inappropriate, obscene, or otherwise objectionable.

5. Purchases and Payment

When paid subscriptions become available, purchases within the App will be made through Apple’s In-App Purchase system, with Apple acting as the merchant of record for these transactions. You will pay in your local currency, at the price shown in the App Store at the time of purchase, and your payment will be taken by Apple using the payment method linked to your Apple ID. These purchases will also be subject to Apple’s Media Services Terms and Conditions, in addition to these Legal Terms.

You agree to provide current, complete, and accurate account information and to keep it up to date so that we can provide the Services and contact you when needed.

We may use RevenueCat, a subscription-management service, to help manage and validate purchases in a future release (planned for version 1.1). This is not active in the current version.

6. Subscriptions

Paid subscriptions, including any free trial, will be introduced in a future version of the App (planned for version 1.1) and are not available in the current version. When they launch, the terms below will apply:

Billing and Renewal

If you start a paid subscription, it automatically renews for the same period unless you cancel it at least 24 hours before the end of the current period. Your Apple ID account is charged for renewal within 24 hours before the end of the current period, at the price for the plan you chose. Billing and renewals are managed by Apple.

Free Trial

We may offer a 7-day free trial to new subscribers. If you do not cancel before the trial ends, the trial automatically converts into a paid subscription and Apple charges your Apple ID for the plan you selected. You can see the exact start and end of any trial, and the renewal price, in your Apple ID subscription settings.

Cancellation

You can cancel at any time through your Apple ID or App Store subscription settings (on your device: Settings → your name → Subscriptions), not by emailing us — only Apple can stop or change an App Store subscription. Cancellation takes effect at the end of the current paid period, and you keep access until then. Deleting the App does not cancel your subscription.

Your cancellation rights as a consumer

If you are a consumer in the UK, you may have a statutory right to cancel certain purchases within 14 days (a “cooling-off” period) under applicable consumer law. Because digital content and services are supplied to you immediately, this right may no longer apply once you have started using a paid subscription or downloaded digital content. Nothing here limits any cancellation or refund right you have under applicable law. Refunds for App Store purchases are requested from and handled by Apple in accordance with Apple’s policies.

Fee Changes

We may change subscription prices. Where required, we will give you advance notice in accordance with applicable UK consumer law and Apple’s rules, and a price change will not take effect until your next renewal. If you do not agree to a price change, you can cancel before it takes effect.

7. Prohibited Activities

You may not access or use the Services for any purpose other than that for which we make the Services available. As a user of the Services, you agree not to:

8. Your Content and Private Messages

Improven does not provide public forums, social feeds, or other features for posting content to the public or to other users. The Services are private to you. When you use the Services, you may send private messages and information to your AI coaches and save personal entries (such as goals, habits, and reflections).

This content is private to your account and is not published, broadcast, or made available to other users. We process it only to provide the Services to you and to operate the AI coaching features, in accordance with our Privacy Policy. You are responsible for the content you submit, and you agree not to submit anything that is unlawful or that infringes the rights of others.

9. Your Ownership and Licence to Us

You and we agree that we may access, store, process, and use any information and personal data that you provide, in line with our Privacy Policy and your choices (including settings).

You keep full ownership of the content you submit through the Services, and we do not claim ownership of it. You grant us only the limited, non-exclusive licence needed to host, process, and display that content in order to provide and improve the Services for you.

10. Mobile Application Licence

Use Licence

If you access the Services via the App, we grant you a revocable, non-exclusive, non-transferable, limited licence to install and use the App on Apple-branded devices that you own or control, strictly in accordance with these Legal Terms and the Apple App Store Terms of Service. You shall not: (1) except to the extent applicable law permits, decompile, reverse engineer, disassemble, attempt to derive the source code of, or decrypt the App; (2) make any modification, adaptation, improvement, enhancement, translation, or derivative work from the App; (3) violate any applicable laws, rules, or regulations in connection with your access or use of the App; (4) remove, alter, or obscure any proprietary notice posted by us or the licensors of the App; or (5) use the App for any purpose for which it is not designed or intended.

Apple App Store

The App is currently distributed through the Apple App Store. These Legal Terms are between you and Evoogen Ltd only, and not with Apple; Apple is not a party to these Legal Terms and is not responsible for the App or its content. Apple has no obligation to provide any maintenance or support for the App; as between Apple and us, we are responsible for support and for any product warranties to the extent not effectively disclaimed in these Legal Terms. If the App fails to conform to any applicable warranty, you may notify Apple, and Apple may refund the purchase price (if any); to the maximum extent permitted by law, Apple has no other warranty obligation for the App. Apple is not responsible for addressing any claims relating to the App, including product-liability, regulatory, or intellectual-property claims. You must comply with applicable third-party terms (including the Apple App Store Terms of Service) when using the App, you represent that you are not located in, and will not use the App in, any country or by any party subject to applicable export-control or sanctions laws, and you confirm you are not on any applicable restricted-party list. Apple and its subsidiaries are third-party beneficiaries of these Legal Terms and may enforce them against you.

11. Social Media

Our Services let you create an account and sign in using third-party providers — specifically Sign in with Apple and Google Sign-in. We use these only to authenticate you and to receive basic profile information such as your name and email address. We do not access, import, or store any other content from those accounts — including your contacts, friends list, posts, or photos — and we do not post anything on your behalf. Your relationship with Apple and Google is governed solely by your agreement(s) with them. You can disconnect a sign-in provider at any time through your Apple ID or Google account settings.

12. Third-Party Websites and Content

The Services may contain links to other websites (“Third-Party Websites”) as well as articles, photographs, text, graphics, pictures, designs, music, sound, video, information, applications, software, and other content or items belonging to or originating from third parties (“Third-Party Content”). Such Third-Party Websites and Third-Party Content are not investigated, monitored, or checked for accuracy, appropriateness, or completeness by us, and we are not responsible for any Third-Party Websites accessed through the Services or any Third-Party Content posted on, available through, or installed from the Services.

13. Services Management

We reserve the right, but not the obligation, to: (1) monitor the Services for violations of these Legal Terms; (2) take appropriate legal action against anyone who violates the law or these Legal Terms; (3) in our sole discretion and without limitation, refuse, restrict access to, limit the availability of, or disable any of your content or any portion thereof; (4) remove from the Services or otherwise disable all files and content that are excessive in size or are in any way burdensome to our systems; and (5) otherwise manage the Services in a manner designed to protect our rights and property and to facilitate the proper functioning of the Services.

14. Privacy Policy

We care about data privacy and security. Please review our Privacy Policy. By using the Services, you agree to be bound by our Privacy Policy, which is incorporated into these Legal Terms. Your account data is hosted on our infrastructure in the United Kingdom (provided by Supabase, London region). To provide the AI coaching features, the content of your messages is processed by our AI provider (OpenAI) on servers in the United States. International transfers and the safeguards that apply to them are described in our Privacy Policy.

15. Term and Termination

These Legal Terms shall remain in full force and effect while you use the Services. WITHOUT LIMITING ANY OTHER PROVISION OF THESE LEGAL TERMS, WE RESERVE THE RIGHT TO, IN OUR SOLE DISCRETION AND WITHOUT NOTICE OR LIABILITY, DENY ACCESS TO AND USE OF THE SERVICES (INCLUDING BLOCKING CERTAIN IP ADDRESSES), TO ANY PERSON FOR ANY REASON OR FOR NO REASON, INCLUDING WITHOUT LIMITATION FOR BREACH OF ANY REPRESENTATION, WARRANTY, OR COVENANT CONTAINED IN THESE LEGAL TERMS OR OF ANY APPLICABLE LAW OR REGULATION.

If we terminate or suspend your account for any reason, you are prohibited from registering and creating a new account under your name, a fake or borrowed name, or the name of any third party. In addition to terminating or suspending your account, we reserve the right to take appropriate legal action, including without limitation pursuing civil, criminal, and injunctive redress.

16. Modifications and Interruptions

We reserve the right to change, modify, or remove the contents of the Services at any time or for any reason at our sole discretion without notice. To the extent permitted by law, we will not be liable to you or any third party for any modification, price change, suspension, or discontinuance of the Services. Where you are a consumer, this does not affect your statutory rights, and we will give notice of subscription price changes as described in the Subscriptions section above.

We cannot guarantee the Services will be available at all times. We may experience hardware, software, or other problems or need to perform maintenance related to the Services, resulting in interruptions, delays, or errors. Nothing in these Legal Terms will be construed to obligate us to maintain and support the Services or to supply any corrections, updates, or releases in connection therewith.

17. Governing Law

These Legal Terms are governed by and interpreted in accordance with the laws of England and Wales. If you are a consumer resident in the EU or elsewhere, you additionally keep the benefit of any mandatory consumer-protection provisions of the law of your country of residence. Evoogen Ltd and you both agree to submit to the non-exclusive jurisdiction of the courts of England and Wales. Nothing in this section removes any right you may have, as a consumer, to bring proceedings in the courts of the place where you live.

18. Dispute Resolution

Informal resolution

If you have a concern or dispute about the Services, please contact us first at support@evoogen.com. We will try to resolve it informally and as quickly as we can. Most concerns can be sorted out this way, and you are welcome (but not required) to give us at least thirty (30) days to resolve a dispute informally before taking further steps.

Courts and your consumer rights

If a dispute cannot be resolved informally, it may be brought before the courts of England and Wales, in accordance with the Governing Law section above. If you are a consumer in the UK, nothing in these Legal Terms affects your statutory rights, your right to use a certified alternative dispute resolution (ADR) provider where one is available, or your right to bring proceedings in the courts that have jurisdiction over you under applicable consumer law.

19. Corrections

There may be information on the Services that contains typographical errors, inaccuracies, or omissions, including descriptions, pricing, availability, and various other information. We reserve the right to correct any errors, inaccuracies, or omissions and to change or update the information on the Services at any time, without prior notice.

20. Disclaimer

THE SERVICES ARE PROVIDED ON AN AS-IS AND AS-AVAILABLE BASIS. YOU AGREE THAT YOUR USE OF THE SERVICES WILL BE AT YOUR SOLE RISK. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, IN CONNECTION WITH THE SERVICES AND YOUR USE THEREOF, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE MAKE NO WARRANTIES OR REPRESENTATIONS ABOUT THE ACCURACY OR COMPLETENESS OF THE SERVICES’ CONTENT AND WE WILL ASSUME NO LIABILITY OR RESPONSIBILITY FOR ANY ERRORS, MISTAKES, OR INACCURACIES OF CONTENT AND MATERIALS. Nothing in this section affects your statutory rights as a consumer, which cannot be excluded under applicable law.

21. Limitation of Liability

Nothing in these Legal Terms excludes or limits our liability where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, and for any rights you have as a consumer under the Consumer Rights Act 2015 or other applicable mandatory law that cannot be excluded or limited.

Subject to the paragraph above, and to the fullest extent permitted by law, neither we nor our directors, employees, or agents will be liable to you for any indirect, consequential, exemplary, incidental, special, or punitive damages, including lost profit, lost revenue, loss of data, or loss of goodwill, arising from your use of the Services, even if we have been advised of the possibility of such damages. Subject to the same paragraph, our total liability to you for all claims arising out of or relating to the Services will not exceed the greater of (a) the total amount you paid us, if any, in the six (6) months before the event giving rise to the claim, or (b) £50.

22. Indemnification

You agree to defend, indemnify, and hold us harmless, including our subsidiaries, affiliates, and all of our respective officers, agents, partners, and employees, from and against any loss, damage, liability, claim, or demand, including reasonable legal fees and expenses, made by any third party due to or arising out of: (1) use of the Services; (2) breach of these Legal Terms; (3) any breach of your representations and warranties set forth in these Legal Terms; or (4) your violation of the rights of a third party, including but not limited to intellectual property rights. Nothing in this section requires you to indemnify us to any extent that would be unenforceable against you as a consumer under applicable law.

23. User Data

We will maintain certain data that you transmit to the Services for the purpose of managing the performance of the Services, as well as data relating to your use of the Services. Although we perform regular routine backups of data, you are solely responsible for all data that you transmit or that relates to any activity you have undertaken using the Services. To the extent permitted by law, you agree that we shall have no liability to you for any loss or corruption of any such data.

24. Electronic Communications, Transactions, and Signatures

Visiting the Services, sending us emails, and completing online forms constitute electronic communications. You consent to receive electronic communications, and you agree that all agreements, notices, disclosures, and other communications we provide to you electronically, via email and on the Services, satisfy any legal requirement that such communication be in writing. YOU HEREBY AGREE TO THE USE OF ELECTRONIC SIGNATURES, CONTRACTS, ORDERS, AND OTHER RECORDS, AND TO ELECTRONIC DELIVERY OF NOTICES, POLICIES, AND RECORDS OF TRANSACTIONS INITIATED OR COMPLETED BY US OR VIA THE SERVICES.

25. Your Rights as a UK Consumer

If you are a consumer based in the UK, you have legal rights that these Legal Terms do not affect, including under the Consumer Rights Act 2015. Digital content and services we provide must be as described, fit for purpose, and of satisfactory quality; if they are not, you may be entitled to a repair, replacement, price reduction, or refund. You also have the right to cancel in the circumstances described in the Subscriptions section, to access alternative dispute resolution (ADR) where available, and to bring a claim in the courts that have jurisdiction over you.

If you have a complaint, please contact us first at support@evoogen.com and we will do our best to resolve it. For free, impartial advice you can contact Citizens Advice at citizensadvice.org.uk.

26. Miscellaneous

These Legal Terms and any policies or operating rules posted by us on the Services or in respect to the Services constitute the entire agreement and understanding between you and us. Our failure to exercise or enforce any right or provision of these Legal Terms shall not operate as a waiver of such right or provision. These Legal Terms operate to the fullest extent permissible by law. We may assign any or all of our rights and obligations to others at any time, provided this does not reduce the rights you have as a consumer. If any provision or part of a provision of these Legal Terms is determined to be unlawful, void, or unenforceable, that provision or part of the provision is deemed severable from these Legal Terms and does not affect the validity and enforceability of any remaining provisions. There is no joint venture, partnership, employment or agency relationship created between you and us as a result of these Legal Terms or use of the Services.

27. Contact Us

In order to resolve a complaint regarding the Services or to receive further information regarding use of the Services, please contact us at:

Evoogen Ltd

5 Brayford Square

London, E1 0SG

United Kingdom

support@evoogen.com